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GTM & Sales

Re-engage lost deals with a warm winback

Example prompt from Account Executive

Find deals lost in the past year for reasons like 'timing' and draft a winback email for each.

Account Executive

Closed-lost isn't always gone forever. Dex pulls deals you lost in the past year, groups them by loss reason, and drafts a specific winback email per deal — one that references what changed on your side since the last conversation.

How Dex does it

  1. 1Query HubSpot for deals closed-lost in the past 12 months
  2. 2Group by loss reason (timing, budget, wrong-ICP, competitor)
  3. 3Match each group to your recent product or pricing updates
  4. 4Draft a specific winback email per deal
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